Ain’t nobody BUYIN’ what you SELLIN’ fool… - Obvious Advertising | Lake Charles, La | Marketing

That’s a crazy headline but unfortunately it’s true…at least not right now. Most of you know I grew up In England so I had to channel my best MR T. for that one…

Quick poll: If you’re reading this right now, let me ask you a question. You probably found this article on LinkedIn (or maybe it was shared to Facebook). When you log on to LinkedIn or Facebook on a Monday morning, are you hoping that you may just start a conversation with someone and maybe SELL something? Oh yes, you know you are…

Next question: When you log on to LinkedIn or Facebook on a Monday morning are you hoping to BUY something…? Are you surfing LinkedIn or Facebook thinking “hmmm, what can I buy on here today”…? No, of course not…!

Do you see the problem?

Ain’t nobody buying…so why are you selling so HARD…?

It’s a natural tendency if we’re a Business Owner, a Business Developer or a Sales Person. We’re “on the clock” so we better be pitching someone…!

Here’s my thought…I think we’re better served by assuming that everyone in our network is going to buy from us exactly two weeks from now. But NOT until we’ve laid a whole s**tload of value at their feet.

In this analogy, we have two full weeks to impress and amaze everyone in our network at which point they’ll all buy from us. Take your time, figure out what pains them, position yourself as the person to cure that problem. Most of all…TAKE YOUR TIME…

Ain’t nobody looking to buy today anyway…they don’t know you (yet), they don’t like you (yet) and they don’t trust you (yet)…

Good luck…!

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