Blog | Obvious Advertising | Lake Charles, La | Marketing

People buy people, not products…

One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...

A wise man once said…NOTHING…!

This is one of my favorite quotes of all time. I think I read it in a fortune cookie… It’s in alignment with another of my favorite quotes; “It’s not what you SAY but what you DO that is remembered” As business owners we can “talk” all day long to our customers and...