Why "Being Real" is the Real Deal - Obvious Advertising | Lake Charles, La | Marketing

In this day and age consumers are jaded. Marketing messages are everywhere and we’re used to being lied to. They’re not usually bare-faced lies but they’re definitely stretching the truth most of the time…

“Lose 10 pounds in 7 days”, “Six month to six figures”, “World’s best cup of coffee”, and on and on…

Sometimes if your marketing message is an obviously true statement it can jar people into paying attention. We’ve all seen the anti-smoking billboards with the guy with a hole in his throat… There’s perhaps not a need to be THAT real but a small dose of honesty in your messaging can be refreshing and people will appreciate it!