I’m getting smarter. I’m getting older and I’m getting out of shape but thank goodness, I’m also getting smarter…
One of our clients got their first job from one of our campaigns yesterday. They would never have known that, but because I’m getting smarter, I have proof!
The prospective client told them that he’d been referred to them by another company, he never mentioned seeing an Ad. Being a crafty, old fox though, I’d installed a call-tracking number on each of the Ads (to test effectiveness) and therefore I know he called directly from the Ad.
I’m 100% sure he DID receive the referral and I’m positive that 90% of the reason he called was because of the power of that referral. HOWEVER, I also know that he was looking at the Ad the moment he dialed the phone…
So, when did he receive the referral? The day before, a week ago? Who knows… Who cares…?
50% of ALL advertising works, you just don’t know WHICH 50%…LOL
