You are the Business AND the Brand
One of the biggest transitions I think any business owner can make is to realize that at the end of the day they need to be the BRAND, not the product or service. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...Own A Circus? You Should Read This…
I came across a great Marketing Quote today… If the circus is coming to town and you paint a sign that says “Circus Coming To Town”, that’s advertising. If you hang the sign on an elephant and parade the elephant through town, that’s promotion. If the...Under promise and over deliver
Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I didn’t know what I was promising and partly because I just really wanted to get the client at any cost, I used to promise all...Know any good Churches?
Other than the church you attend personally and the church(es) you pass every day on your way to work, I bet you’re able to name several other churches in town. Think about them for a second. What do they have in common? The three or four that you were able to name...Let’s Connect!
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