I have a Disease…(in my Entrepreneurial Cortex)
Shiny Objects will KILL your Business… They’re certainly trying to kill mine… Of course, I’m talking about “Shiny Object Syndrome”. It’s a near fatal disease that affects all business owners. The more entrepreneurial an owner is, the more susceptible they are to...In the Beginning: How I ruined a perfectly good career
As many of you know, I started my journey in the States as a Financial Advisor. I was hired by one of the top Financial Services Firms in the world but I didn’t know what the heck I was doing. My sales manager obviously didn’t have time to teach me how to finesse...You are the Business AND the Brand
One of the biggest transitions I think any business owner can make is to realize that at the end of the day they need to be the BRAND, not the product or service. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...Own A Circus? You Should Read This…
I came across a great Marketing Quote today… If the circus is coming to town and you paint a sign that says “Circus Coming To Town”, that’s advertising. If you hang the sign on an elephant and parade the elephant through town, that’s promotion. If the...Under promise and over deliver
Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I didn’t know what I was promising and partly because I just really wanted to get the client at any cost, I used to promise all...Let’s Connect!
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