Why “Being Real” is the Real Deal
In this day and age consumers are jaded. Marketing messages are everywhere and we’re used to being lied to. They’re not usually bare-faced lies but they’re definitely stretching the truth most of the time… “Lose 10 pounds in 7...People buy people, not products…
One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...The OTHER “golden rule” of business…
It’s easier said than done but the quickest way to success in business is to “under promise and over deliver”. Early in my career I did the exact opposite. I was brand new and didn’t know my “you-know-what” from my elbow. Partly because I...An “overnight success”… 30 years in the making…
I did an unofficial study recently and determined that less than 0.1% of “self-made” people “fluke” their way there. We always see successful and wealthy people that have “made it” and we assume that there was one, seminal moment in their lives or careers that...Let’s Connect!
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