by Obvious Advertising | Jul 19, 2017 | Uncategorized
I gave a talk recently to a group of sales people and I used the example of how a magnet works. When you were a kid and you’d play with magnets, remember how amazed you were that if you put two magnets together they would sometime repel each other and then other times...
by Obvious Advertising | Jul 19, 2017 | Uncategorized
Lately, I’ve become very interested in Attraction Marketing and playing the “Long Game”… Once you’ve decided who your “ideal client” is, where they are and what they like, it’s time to go to work. You have a choice though…How should you make your approach? I asked a...
by Obvious Advertising | Jul 15, 2017 | Uncategorized
Very Dr Seuss huh…? If you want to grow your business, your revenue and your profits then you’ll need to do some thing differently. After all, doing the same thing over and over and expecting a different result is the definition of insanity, right? In order to make...
by Obvious Advertising | Jul 14, 2017 | Uncategorized
I just finished listening to an interview with Sara Blakely, the Founder and CEO of Spanx. Not only is she the youngest female billionaire, she has built her company from an initial $5,000 investment and still owns 100% of the business. The biggest takeaway for me was...
by Obvious Advertising | Jul 12, 2017 | Uncategorized
Reverse psychology is the best Sales Strategy I know. In certain situations giving the impression that you are NOT taking on new clients is an extremely powerful play. It has to be done right though… We’re working on a strategy right now to help a Real Estate Broker...