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“Home of the 2nd Best Burger In Town”
As a Marketing Professional if you recommended the title of this post as the upcoming marketing campaign slogan for your restaurant client, you'd probably get fired, right? Well just hold on a second... Most towns and cities have at least 50 different places to get a...
I’m tired, you’re tired. The real secret to success.
I listened to an amazing interview today on NPR’s “How I Built This”. The interview was with James Dyson who invented the Dyson Vacuum. He gave a great analogy between business and his experience as a long distance runner in High School. He said that part way through...
Oh my goodness, honey look at this
Marketing 101…if the stuff you put out into the world about your business doesn’t make people stop what they’re doing and yell to their spouse, “Oh my goodness, honey look at this!”, then your stuff isn’t very good. I get it, it’s not easy to come up with mind-blowing...
People buy people, not products…
One of the biggest transitions anyone can make in running a business is to realize that as the owner they need to BE THE BRAND, not the product or service they sell. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...
The OTHER “golden rule” of business…
It's easier said than done but the quickest way to success in business is to "under promise and over deliver". Early in my career I did the exact opposite. I was brand new and didn’t know my "you-know-what" from my elbow. Partly because I didn’t know what I was...
An “overnight success”… 30 years in the making…
I did an unofficial study recently and determined that less than 0.1% of “self-made” people “fluke” their way there. We always see successful and wealthy people that have “made it” and we assume that there was one, seminal moment in their lives or careers that...
Headline: Rare heart condition leads man to only have 1 hour per week to work on his Business
And he still knocks it out of the park…! This was an exercise I was given once by a business coach and I loved it. A doctor has diagnosed you with a condition that means complete bed rest and you can only stress your mind and body for one hour per week. Obviously,...
Did I mention that being a REALTOR is the easiest job in the world…?
Let me clarify…from a MARKETING PERSPECTIVE, being a Real Estate Agent is a breeze… Why do I think that? Realtors are so busy running around like crazy people that none of them can sit still long enough to position themselves as an expert. This means that there’s a...
Ain’t nobody BUYIN’ what you SELLIN’ fool…
That’s a crazy headline but unfortunately it’s true…at least not right now. Most of you know I grew up In England so I had to channel my best MR T. for that one… Quick poll: If you’re reading this right now, let me ask you a question. You probably found this article...
There’s one thing you’re NOT doing enough of in your business and it’s KILLING you…
Not having time to create content and not having time to regularly post to Social Media are the two gripes that I hear every day from Business Owners. It’s certainly hurting their businesses but when I say that it’s killing them, I mean it’s killing them inside. They...
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