I really want to niche my business and make a squillion dollars but I’m SCARED…
The main principle of “attraction marketing” is to create a situation where people are naturally drawn to you…right? To get people to be naturally drawn to you, you have to become known. The two ways to become “known” are: 1.Spend tons of money on advertising 2. Focus...If you had one minute on Oprah, what would you say…?
I was listening to a Podcast this morning by Lewis Howes and he was talking about branding. His point was that your message needs to be so clear that it can immediately penetrate deep into the mind of the consumer, leaving no doubt at all about what it is that you do....When growing a business really IS easy…
A quick client story… I have a client that built an absolutely UNBELIEVABLE business almost by accident. He still to this day has no recollection as to how he did it… It’s a massive lesson to us all… He owns an Off-Road Specialist Shop. If you own a jeep, a 4-wheel...Your magnet isn’t broken, it’s just pointed the wrong way…
I gave a talk recently to a group of sales people and I used the example of how a magnet works. When you were a kid and you’d play with magnets, remember how amazed you were that if you put two magnets together they would sometime repel each other and then other times...Let’s Connect!
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