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I’m not a fan of giving away profits but I do love to give things away. I make a game out of seeing what I can give our clients in the form of added value that doesn’t cost me anything but time. If a client buys a billboard spot, I’ll have one of our designers create...

I just realized something…the key word in Social Media is…you guessed it…SOCIAL. I mean, I’ve obviously always known that, I just haven’t been acting like I knew it. Even worse still, I haven’t be telling our clients that. I’ve been talking about how it’s important to...

I was reminded today of a great analogy I heard years ago regarding a Million Dollar Racehorse. The description started like this…if you bought a prize-winning racehorse as an investment, with the purpose of putting him in a series of races you’d be careful how you...

We've all heard the phrase "People do business with people they Know, Like and Trust". Becoming well known, liked and trusted can only happen through repeated exposures to the same people over and over again. Having those exposures be positive and having that small...

Shiny Objects will KILL your Business… They’re certainly trying to kill mine… Of course, I’m talking about “Shiny Object Syndrome”. It’s a near fatal disease that affects all business owners. The more entrepreneurial an owner is, the more susceptible they are to...

As many of you know, I started my journey in the States as a Financial Advisor. I was hired by one of the top Financial Services Firms in the world but I didn’t know what the heck I was doing. My sales manager obviously didn’t have time to teach me how to finesse...

One of the biggest transitions I think any business owner can make is to realize that at the end of the day they need to be the BRAND, not the product or service. Most things we sell these days are commodities, meaning that they can be bought or sold in multiple...

I came across a great Marketing Quote today… If the circus is coming to town and you paint a sign that says "Circus Coming To Town", that’s advertising. If you hang the sign on an elephant and parade the elephant through town, that’s promotion. If the elephant walks...

Early in my career I did the exact opposite. I was brand new and didn’t know my "you-know-what" from my elbow. Partly because I didn’t know what I was promising and partly because I just really wanted to get the client at any cost, I used to promise all kinds of...

Other than the church you attend personally and the church(es) you pass every day on your way to work, I bet you’re able to name several other churches in town. Think about them for a second. What do they have in common? The three or four that you were able to name...