My Company is WAY too good for you – A Sales Strategy
Reverse psychology is the best Sales Strategy I know. In certain situations giving the impression that you are NOT taking on new clients is an extremely powerful play. It has to be done right though… We’re working on a strategy right now to help a Real Estate Broker...Hansel and Gretel should’ve been in Marketing…
We’re all familiar with the Fairy Tale; Hansel and Gretel. During the story Hansel breaks up a piece of bread and leaves breadcrumbs along the trail so that they’d be able to find their way home. The idea of leaving a trail for people to follow is a popular theme in...Why you should give more value than you’re paid for…
I’m not a fan of giving away profits but I do love to give things away. I make a game out of seeing what I can give our clients in the form of added value that doesn’t cost me anything but time. If a client buys a billboard spot, I’ll have one of our designers create...And the Prize for the “Dumbest Marketing Guy” goes to…
I just realized something…the key word in Social Media is…you guessed it…SOCIAL. I mean, I’ve obviously always known that, I just haven’t been acting like I knew it. Even worse still, I haven’t be telling our clients that. I’ve been talking about how it’s important to...You should be a Racehorse…but instead you’re an A$$…
I was reminded today of a great analogy I heard years ago regarding a Million Dollar Racehorse. The description started like this…if you bought a prize-winning racehorse as an investment, with the purpose of putting him in a series of races you’d be careful how you...Let’s Connect!
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